Goal
As a part of the admission campaign, the website goal is to help to inform enrollees about their capabilities at the institute and help them determine which study directions to choose.
Solution
We collected and structured data about the university then developed a design concept and page layouts. And finally implemented a career-guidance test for applicants.
Technologies
Data Gathering
Before the start of the work, we had a number of conversations with the university management. We have defined the purpose and objectives of the project. We collected and analyzed data on the educational programs of the Institute, worked out the semantic content of the pages: what the institute offers, how it compares favorably with other universities, how to determine the direction and much more.
Benefits
Nothing convinces as well as numbers do. We provided them in large quantities, so that the website converts visitors into enrollees without the objections.
Parents choose the institute for more than 60% of applicants. To convince parents means to get a student.
Additional Education
It is surprising that the institute didn’t offer its additional educational opportunities. We collected information on various courses and clearly conveyed it to the end consumers.
Entry Test
We prepared a test for applicants. With its help you can determine a study direction. After passing it applicant learns about the suitable profession, average salary and necessary skills.
Logo and Identity
The new identity concept is based on a matrix representation of the institute’s name. Symbols “SSIT” are located on the cells of the matrix and are identified with mathematical and software objects. A chopped angular font in addition to a violet-purple gradient provides a concept with tech feeling.
